SPOTLIGHT CENTER STAGE​​​​

 

This academic project involved developing an integrated digital marketing campaign for Spotlight Center Stage, a community theater dedicated to educating and entertaining families by bringing classic literature to life. As the organization prepared to celebrate its tenth season, the goal was to promote seasonal ticket sales, encourage donations, and increase volunteer engagement through a unified online presence.

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My role was to create an integrated digital campaign by designing a suite of digital assets that captured the  bold and dramatic essence of the theater while emphasizing clear calls to action and consistent brand alignment. The campaign was targeted toward patrons, families, volunteers, and potential sponsors, using bold visuals, strong hierarchy, and accessible messaging to inspire community support and drive engagement across platforms.

 

PROJECT DELIVERABLES​

This project included an email blast mockup, digital banner advertisement,

social media advertisement, and website landing page mockup.​