GET LIT FESTIVAL OF BOOKS​​​​

 

This academic project involved designing an integrated digital marketing campaign for the Get LIT Festival of Books, a volunteer-run literary event that promotes local authors and community literacy. In preparation for its third annual event, the organization sought to increase registrations, volunteer support, and sponsorship visibility by launching a cohesive digital presence across multiple platforms.

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My role was to create a warm, approachable, and minimalistic campaign that captured the spirit of the event while aligning with the brand guidelines. The designs emphasized a cozy, welcoming tone that used images from previous events, rounded visual elements, and a bright, inviting color palette. Clear visual hierarchy and consistent typography were applied across all formats to encourage registration and engagement from a broad audience of readers, educators, and community members.

 

PROJECT DELIVERABLES​

This project included an email blast mockup, landing page mockup, digital skyscraper advertisement,

and social media advertisement.​