DOGS OUT 5K RACE​​​​

 

This academic project involved developing an animated digital advertising campaign for the Dogs Out 5K, an annual pet-friendly race hosted by Animal Pals, a local no-kill shelter. The goal of the organization was to boost registration and fundraising efforts in support of a shelter renovation project, while also expanding awareness of its mission within and beyond the local community.

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My role was to create a cohesive, energetic digital advertisement series that reflected the fun, community-focused spirit of the event while driving users to register. The design utilized vivid colors, images of past participants with their dogs, and bold calls to action that highlighted the hybrid nature of the race to encourage both in-person and virtual participation. Brand consistency, clear messaging, and playful animation were key in creating a visually unified and motivating campaign.

 

PROJECT DELIVERABLES​

This project included a static digital advertisement and an animated digital advertisement.