RACERX​​​​

 

This academic project involved developing a brand identity for RacerX, a video game company focused on creating accessible, family-friendly games for both casual and serious players, with a strong appeal to Millennial audiences. The client sought a minimalistic, tech-forward brand identity that feels both fun and sophisticated.

 

My role was to design a modern combination logo as well as a brand style guide that reflected industry trends while resonating with the target demographic. Drawing on competitive research and audience insights, I created a bold yet streamlined mark and applied consistent typography, color, and layout choices to ensure brand versatility across digital and print applications.

 

PROJECT DELIVERABLES​

This project included a combination logo and a comprehensive brand style guide.​