FRESH FARE FARMS​​​​

 

This academic project involved developing a multi-channel advertising campaign for a mock meal kit delivery service, Fresh Fare Farms. The company’s objective was to attract a younger, socially conscious audience while highlighting sustainable farming practices and community donations during Hunger Action Month.

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My role was to create and design a cohesive campaign across print, digital, and social media platforms. Each piece employed the brand’s vibrant produce-inspired colors, curved shapes, and storytelling through imagery that illustrates the entire farm-to-table journey. These elements were carefully chosen to reinforce brand identity, deliver a clear message, and inspire audience engagement across all channels.

 

PROJECT DELIVERABLES​

This project included a print magazine advertisement, an animated skyscraper advertisement, and a three-tile social media carousel.​